Athiya Shetty in Torani
The pheran is recognized as the outfit of the Kashmir Valley. The bespoke tailored oversized woollen top meant for sustaining in colder climes has widened horizons to transition beyond its typical demographics—evolving from heritage regional wear of the 15th century to an opulent festive go-to in the 21st century. Designers like Torani, Heena Kochhar and Lajjoo C have reprised pherans with new-age sensibilities to cosy up for intimate festivities. Aashni + Co gives an ode to the classic from the valleys and sifts through its most-coveted modern renditions.
Torani
Traditionally customized in wool to weather chilly storms, designers are now rendering the pheran in velvet and velour blends. Torani’s collections of choga-pheran hybrids feature antiquated Balochi and Sindhi kadhai with accents of pearls and mirror embellishments in jewel-toned velvet. The printed chintz floral pants narrate the story of summer blooms in the scenic valley and the kiran-edged velvet dupatta sum up all elements of an heirloom ensemble. The royal appeal of this Kashmiri kurta silhouette is appropriate if you have a house-warming puja on the cards or even an intimate roka ceremony.
Heena Kochhar
Heena Kochhar too serves a throwback-worthy statement with embellished long yokes, paired with embellished trousers. These creations are perfect to balance fuss-free silhouettes with opulence for intimate wedding RSVPs of this season. Similar velvet versions by Lajjoo C boasts old-world richness that is trans-seasonal in its appeal.
Lajjoo C
Ritu Kumar
Kashmiri pherans are traditionally tailored with enough room to fit an earthen pot, natively known as kangri. The oversized silhouette is revamped with exaggerated sleeves today, for an easy-breezy flair by the likes of Ritu Kumar. There’s no looking beyond this bohemian spin to Kashmiri style for a comfortable celebratory dinner soiree.
Sabyasachi
Twenty Nine
Sabyasachi too has created a lightweight counterpart in a lush bandhani print. His contemporary lexicon splashed over this old-world garb makes a statement that is fun, flirty and fashionable. The bright yellow mirror embellished pheran kurta sets from Twenty Nine is the perfect addition to your bridal trousseau.
Add Kashmiri charm to your wardrobe with these pheran-inspired kurtas available on Aashni & Co.
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