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Size-inclusive brands on Aashni + Co

Papa Don't Preach

Papa Don’t Preach

The fashion universe is constantly evolving for the better, and the most recent revolution knocking on fashion’s doorstep is size inclusivity. An increasing number of designers are finally realising that they can’t cater to sample sizes alone, nor can they alienate bigger customers owing to their size.

Vidya Balan in Baise Gaba

Vidya Balan in Baise Gaba

Size inclusivity is no fad, but a necessity that is here to stay. We at Aashni + Co work with several designers who walk this talk with their inclusive offerings, with sizes running up to XXL — be it Baise Gaba with their Rajasthani craftsmanship, or Saundh and Devyani Mehrotra with their cool, vibrant Indian contemporary suits and saris. For curvy women on the lookout for resort, evening and bridal wear, Nikasha’s easy summer brights and elegant pastels in fluid lines will also do your bidding. Dhaari by Deepika and House of Pink offer easy everyday essentials for the plus-sized sophisticate. For occasion wear in bigger sizes, turn to Charkhee, Naaz by Noor, and Shivani Bhargava for their range of regal shararas, diaphanous organza saris and scalloped saris .

Payal Singhal

Payal Singhal

Besides tailoring in large sizes, there are several designers working on size-agnostic styles as well. Take the new post-lockdown MVP for instance — kaftans. Flattering across body types, turn to ones by Rajdeep Ranawat, Payal Singhal, Masaba, Torani, and Mandira Wirk for them.

House of Masaba

House of Masaba

This new wave is highlighting the importance of outfits across sizes to be uniform, without unsavoury cover-ups or alterations to necklines and sleeves for bigger sizes. Curvy customers have also spoken up against fat tax, or the extra cost that certain sized individuals are asked to pay when getting designer wear customised. A bevy of industry insiders and customers alike have hopped onto the body positivity train. The result? Diversity not just in offerings but also in campaigns. We, for one, are not complaining.

Shop our size-inclusive collections on aashniandco.com