Collaboration between design powerhouses across industries isn’t new. Fashion designers and beauty brands have been tying up to combine their signature aesthetics with limited edition lines for decades now. Think: Karl Lagerfeld x Shu Uemura, Lulu Guinness and Ghd, Alexander Wang x Sally Hansen and more. Closer home, these partnerships are springing up with increasing frequency, and we aren’t complaining. Here’s a look at some of the most buzz-worthy launches of recent times. You wouldn’t be wrong to wish they never go out of stock!
Masaba X Nykaa
Neatly wrapped up in eco-friendly cardboard packaging covered in her signature prints is designer Masaba Gupta’s first-ever beauty line created in collaboration with multi-brand beauty retailer Nykaa. Masaba by Nykaa, as it’s known, was a project that launched in July 2019 after two years in the making. The range features 12 lipsticks and nail paints and a dip-in polish remover, all christened with fun, bold names that are completely in sync with Masaba’s personal brand.
Sabyasachi X L’Oréal
In a move that marked his foray into the world of beauty, designer Sabyasachi Mukherjee partnered up with cosmetics giant L’Oréal Paris to create a classic, iconically Indian collection and cast Aishwarya Rai Bachchan as the face. The limited edition collection included lipsticks, liquid liners, volumizing mascaras and make-up kits made of soft-touch faux leather embossed with the brand’s logo. The pieces in the collection were perfect for sporting the classic look of red lip and winged eyeliner.
Payal Singhal X Ranavat
This month, contemporary occasion wear designer Payal Singhal has collaborated with botanical skincare brand steeped in ancient self-care rituals of Indian royalty, Ranavat. The collection features Ayurvedic hydrating jasmine tonics, face mists and hair serums, beautifully packaged in Singhal’s signature prints. The collection empowers women to celebrate themselves, and the set is accompanied by a limited edition PS silk scarf as well.
Gaurav Gupta x The Perfume Library
After a three-year long collaborative process and an exclusive launch preview in Paris in October 2017, designer Gaurav Gupta launched ‘Again’, a limited edition scent crafted hand-in-hand with perfumer Jahnvi Lakhota Nandan of The Perfume Library. Being 90% natural, the scent balanced notes of ginger, oak moss, forest note, earth note, cedar wood, absinthe note, rum, pink pepper, vetiver and thyme with a hint of sweetness.
Manish Malhotra x MyGlamm
During peak wedding season last year, brides and non-brides alike were spoilt for choice thanks to MyGlamm’s exclusive collaboration with Bollywood’s go-to designer, Manish Malhotra. The products part of ‘Manish Malhotra Haute Couture Make-up’ included eyeshadow palettes (in foil, metallic and matte), glossy lipsticks, lip glosses, shine-so-bright nail paints, long-lasting blushes and mega-watt highlighters. The best part? They’re all made in line with the company’s commitment to being cruelty-free.
Manish Arora x Kama Ayurveda 
For his partnership with Kama Ayurveda, maverick couturier Manisha Arora launched a limited edition Valentine’s Day #LoveisLove box designed in hot pink and gold. Trust a Manish Arora collaboration to include the brightest packaging on the shelf. The box included two brooches in the designer’s signature eclectic embroidery, and Kama Ayurveda’s bestselling pure rose water mist. Launched a month before V-Day, it gave shoppers enough time to cop one for their partners.
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