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Aashni + Co loves Kashmiri pheran-inspired kurtas

154359074_332001348240331_2717230468469810419_nAthiya Shetty in Torani

The pheran is recognized as the outfit of the Kashmir Valley. The bespoke tailored oversized woollen top meant for sustaining in colder climes has widened horizons to transition beyond its typical demographics—evolving from heritage regional wear of the 15th century to an opulent festive go-to in the 21st century. Designers like Torani, Heena Kochhar and Lajjoo C have reprised pherans with new-age sensibilities to cosy up for intimate festivities. Aashni + Co gives an ode to the classic from the valleys and sifts through its most-coveted modern renditions.


Traditionally customized in wool to weather chilly storms, designers are now rendering the pheran in velvet and velour blends. Torani’s collections of choga-pheran hybrids feature antiquated Balochi and Sindhi kadhai with accents of pearls and mirror embellishments in jewel-toned velvet. The printed chintz floral pants narrate the story of summer blooms in the scenic valley and the kiran-edged velvet dupatta sum up all elements of an heirloom ensemble. The royal appeal of this Kashmiri kurta silhouette is appropriate if you have a house-warming puja on the cards or even an intimate roka ceremony.

_Dil Noor 6 JPGHeena Kochhar

Heena Kochhar too serves a throwback-worthy statement with embellished long yokes, paired with embellished trousers. These creations are perfect to balance fuss-free silhouettes with opulence for intimate wedding RSVPs of this season. Similar velvet versions by  Lajjoo C boasts old-world richness that is trans-seasonal in its appeal.

lajjoo cLajjoo C

ritu kumar pheranRitu Kumar

Kashmiri pherans are traditionally tailored with enough room to fit an earthen pot, natively known as kangri. The oversized silhouette is revamped with exaggerated sleeves today, for an easy-breezy flair by the likes of  Ritu Kumar. There’s no looking beyond this bohemian spin to Kashmiri style for a comfortable celebratory dinner soiree.


9X4A1756_2400xTwenty Nine

Sabyasachi too has created a lightweight counterpart in a lush bandhani print. His contemporary lexicon splashed over this old-world garb makes a statement that is fun, flirty and fashionable. The bright yellow mirror embellished pheran kurta sets from  Twenty Nine is the perfect addition to your bridal trousseau.

Add Kashmiri charm to your wardrobe with these pheran-inspired kurtas available on Aashni & Co.