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The Aashni + Co Day to Night Dress Edit

Anita Dongre GrassrootAnita Dongre

It goes without saying that dresses are a mainstay power in every woman’s wardrobe. It is considered a style saviour for its clever balance of polish, practicality and prettiness. Curating transitional looks can be tricky, but dress promises mileage in this department. Aashni + Co proves the power of versatile dresses that are failsafe while being bonafide statement-makers.  Pin these ultra-flattering designs, that can be seamlessly taken from am to pm with some inventive styling tweaks.

Feminine dresses with utilitarian appeal promise one-and-done effortlessness that you’ll appreciate on a busy morning. Cord Studio creates styles with clean cuts and noteworthy patterns to suffice for a polished am to pm transition. All you need is a pair of heels and look-at-me jewellery to take into the evening.

Cord StudioCord Studio

AM:PM is a master of functional flair with their hard-working styles that can transition from desk to dinner.

There is an effortless sophistication to draped styles that requires little in the way of finishing touches. Style this draped dress with kolhapuri flats and an oversized tote for a lunch meeting.  Flaunt it at an evening affair accessorising it with a leather belt and statement earrings.

AMPM dressesAM:PM

In sync with summer, bright printed dresses by Anita Dongre are equipped to cater to varied aesthetics during the season. Take cues from Dia Mirza‘s refreshing look—give it an Indian twist with layered chunky silver jewellery and juttis for a Mehendi brunch. Add a jacket and solitaire jewels for a work dinner.

Dia-Mirza-in-pink-Anita-Dongre-maxi-dressDia Mirza in Anita Dongre 

Ridhi Mehra’s painterly patterned dresses are innately summery. Whether you seek a flirty flavour for a staycation or confidence-boosting femininity for a casual Friday, here’s your sartorial star.

178654663_1124068321434983_5329456066216895016_nRidhi Mehra

Saaksha & Kinni easy-to-slip-into maxi dresses are a transitional must-have. This elegant dress can smartly be interpreted for a pre-wedding brunch with Indo-western accessories as well as a flaunted sans any fuss for a stroll around the city.

saaksha & kinniSaaksha & Kinni

Thought kaftans were just for the beach? Think again. Besides exuding a free-spirited vibe for the resort, this lustrous Ritu Kumar kaftan can add standout appeal to a festive luncheon when worn with fine jewellery.

Ritu Kumar (2)Ritu Kumar 

Chandrima gives you extra room for comfort with side slits on this dress’s form-fitted silhouette. Other than boardroom meetings, you can also style it with leggings for an offbeat Indian look.


Invest in dresses extending versatility from am to pm occasions. Shop them here!