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There was a time when men’s fashion in India was simple. Borderline basic. Sometimes too garish. But rarely fun and experimental. But that’s not the case anymore. Blame it on Ranveer Singh or a new coterie of designers mixing eastern and western codes, there has been a renaissance of sorts in the contemporary Indian menswear space.
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Of course the classics — the kurta set, bandis, sherwanis, bandhgalas — are still around. But they have grown to become more gallant, fresh and lighthearted, with playful patterns and reimagined silhouettes. Florals are not a no-no, nor is pink or an athletic update; almost a breaking down of all gender stereotypes and previously dictated rules. Drapes and layers have entered the lexicon, promising more flair and drama.
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Sabyasachi aces bohemian prints for the 21st century dandy. SVA’s latest collection is all about head-to-toe pinks for the Indian man. Kunal Rawal has elevated Indian silhouettes with a sporty spin that is a favourite with urban grooms and Bollywood celebrities alike.
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Siddartha Tytler brings slick western tailoring to his treatment of Indian silhouettes with a generous sprinkling of shimmer while Ankur J is all about cool boy flair. “Men have become far more involved and informed today when it comes to fashion. We will continue to see a lot of rebellion when it comes to the new trends for the seasons to follow. Men will now seize the opportunity to stand out. I strongly believe that we would see layers of streetwear make its way into Indian occasion-wear too,” Kunal Rawal told Aashni + Co previously.
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A new age, as they say, has come. And we are all for it! Go bold or go home is surely the mantra for the fashion-forward Indian man of today.
Shop our special edit of menswear here.
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