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Nature meets fashion in these classic designs

anitaAnita Dongre

Coco Chanel rightly said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” It’s true that our surroundings are our biggest reservoir of inspiration. Fashion and nature have always been intrinsically interlinked. Climate has a direct correlation with what we wear, but even from an aesthetic perspective, nature serves designers abundant inspiration.  Earthy colours and flora and fauna from the essence of many collections, especially when it comes to Indian wear.

Aashni+Co brings you a closer look. 

Torani (1)Torani

Florals for Spring? They may not be groundbreaking, but they aren’t going anywhere either.  Torani uses his signature chintz on classic anarkalis, chogas and saris. The backdrop of deep colours for blooming florals gives a new life to the motifs, allowing them to transition into autumn effortlessly too. The freshness of blooms has always resonated with sunny weather. Mrunalini Rao is all about light and breezy silhouettes in happy florals, perfect for sunlit celebrations.

Mrunalini raoMrunalini Rao

Natural elements have formed the key reference throughout traditional Indian crafts. The art of Pichwai painting depicts the native beauty of Rajasthan’s forests.  Anita Dongre’s bridal wear features intricately hand-painted dancing herons, nests of robins, skylarks and peacocks.  Archana Jaju, on the other hand, primps her collection of classic kurta sets and saris with hand-painted kalamkari art featuring botanical motifs, paisley and lotus flowers as the main element.
Anita Dongre PichwaiAnita Dongre

Archana Jaju (1)Archana Jaju

Rich saturated colours borrowed from the environment are a favoured colour palette. Think green, red and dusky shades to match our changing seasons.  Gaurang uses a blend of warm earthy tones for his saris and kurta sets. To brighten up your celebrations,  Devnaagri shines the spotlight on sun-kissed shades of yellow adding notes of pastels for an overall summery vibe.

Gaurang (1)


Devnaagri (1)Devnaagri

Shivan & Narresh have a flair for using wildlife motifs by way of fanciful novelty prints. The designer duo work with eclectic elements like Korea’s native birds, fauna and even mythical creatures in their resort collections. Masaba‘s interpretations of birds, florals and bees by Masaba in bold hues are all about cool quirk.

Shivan Narresh (1)

Shivan & Narresh

Masaba (2) (1)Masaba

Tap into the richness of nature with these inspired collections, available to shop on Aashni + Co.