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The A+Co Wedding Show 2017: A Recap

After months of prep and planning, D-Day finally arrived on a rainy London morning! With a queue that practically took over the length of the sidewalk, a mega retail extravaganza awaited our shoppers.


A breath-taking enchanted forest by Zita Elze greeted the Aashni + Co Wedding Show 2017 guests, setting the tone for the decadent experience to follow. Our 20+ participants (fashion, accessories, jewellery, hair and make-up, wedding decor, and catering) all got a taste of UK brides, and them a first hand look at the best of Indian couture. We bring you a quick recap!


  • The Sabyasachi Mukherjee booth, which displayed the designer’s ‘Firdaus’ collection and his Sabyasachi X Christian Louboutin collaboration 2016 was teeming with fashion lovers, vying for a look at the ensembles and a selfie with the designer.


  • Designers like Monisha Jaising, Tarun Tahiliani, ASAL by Abu Sandeep and Jade by Monica & Karishma made their debut this year, and brides and their entourage couldn’t get enough.Jaising’s red carpet worthy gowns found many takers while Tahiliani’s bridal lehengas were a hit.



  • Gaurav Gupta‘s collection was all about avant garde edge and Anamika Khanna was well favoured for her construction, drapes, and minimalistic creations.
  • Ansuhree Reddy, a constant from the first year continued to draw in the feminine crowd while Akanksha Gajria was favoured for her catchy use of colours.


  • The crowd couldn’t get enough of our only Pakistani brand on the roster, Élan, and lapped up their intricate creations — a mix of bridal wear and easy chic pieces.


  • Ridhi Mehra, Ridhima Bhasin, SVA and Sonali Gupta were a hit with those looking for pieces with high impact but easy wearability while Rose Room Couture pulled in the edgy dressers.


  • Rimple & Harpreet Narula had a lot of old-world charm on offer while Gaurang provided that much-needed dose of heritage and textile art.
  • Those looking for the perfect outfits for their mini-mes found it at Mal, Amrapali Jewels added some bejewelled sparkle while Amishi’s booth was all about the most stylish jewellery, clutches and furs. The oh-so pink Rani Pink booth was all about wedding decor that is fun and whimsical.
  • Ambreen and Aamir Naveed were busy dolling up the models who were seen strutting around in the most stunning creations by the designers on board.

E-A0086We can’t wait to be back next year with a show that is bigger and better! A big thank you to all our participants, shoppers, supports, sponsors, partners, and crew who made the show such a massive success. See you next January X


Photography: Muse Motion Pictures

Thumbnail image: Ben Weller Studio