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The rise and rise of bridal blush pink

Its official, blush pink is the new red. While traditionally, red has been the colour of choice for a majority of Indian brides, blush pink is taking over as a more subtle and understated option that still carries a sense of romance and femininity.

A versatile colour that not only works well with a range of skin tones, it also complements a variety of embellishments and embroideries. From delicate floral patterns to intricate beadwork, designers are using blush pink to give a contemporary edge to outfits, offering a refreshing change from the traditional reds and golds that have dominated the wedding scene for so long.

The most significant factor that has contributed to the popularity of blush pink is the way in which it has been embraced by Bollywood celebrities. When Anushka Sharma walked down the aisle in a pale pink Sabyasachi lehenga with renaissance embroidery in vintage English colours, she set the precedent for brides-to-be with her dreamy wedding look. Actress Neha Dhupia, also opted for a pink Anita Dongre lehenga for her Anand Karaj ceremony and looked resplendent in this delicate shade.

More recently, Athiya Shetty and Kiara Advani chose to don this feminine hue for their wedding day looks. Athiya harboured the essence of old-world charm with an old rose tonal embroidered lehenga by designer Anamika Khanna, featuring floral embellishments and embroidery all over. While Kiara channelled minimalistic glamour in a custom ombre Manish Malhotra lehenga encrusted with Swarvoski crystals, in hues of empress rose. Both the looks have now made it to the Pinterest boards of brides across the country.

You too can make this elegant shade a part of your trousseau, with a blush pink mirror work anarkali for the mehendi, a sequinned pink sari for the sangeet, a thread and zardosi work pastel pink lehenga for the wedding or a structured pale pink gown for the reception. Blush pink has been making a splash in the world of bridal fashion for a quite some time now, and looks like it will continue to reign as the colour of choice for Indian brides for many more years to come.

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