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    aashniandco

    NEW THIS WEEK: Summer weddings, festive parties an NEW THIS WEEK: Summer weddings, festive parties and beyond... our latest launches this week have you covered. 
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    MONOTONE MOOD: @neetu54 in this @jayantireddylabel MONOTONE MOOD: @neetu54 in this @jayantireddylabel set proves that a kurta set needn't be basic or boring. Say yes to this cropped style for the next wedding party.
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    GLITZ & GLAM: Drama with a modern twist and consci GLITZ & GLAM: Drama with a modern twist and conscious bent is what @amitaggarwalofficial’s ‘Supernova’ collection is all about.
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    ROYAL SPLENDOUR: @jayantireddylabel’s signature ROYAL SPLENDOUR: @jayantireddylabel’s signature purple hue and scalloped embroidery spells regal charm, and we bet @kanik4kapoor agrees! 
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    BRIDES OF AASHNI + CO: @tashapatel is an absolute BRIDES OF AASHNI + CO: @tashapatel is an absolute vision in her ethereal ivory @sabyasachiofficial lehenga from our Notting Hill store. We wish you a lifetime of martial bliss 🤍🤍
Photographed by: @theboldamericana 
Makeup artist: @trinejuel
    We can’t get enough of @abhinavmishra_’s ‘Gr We can’t get enough of @abhinavmishra_’s ‘Gram-worthy pastels and mirror work, perfect for daytime celebrations.
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    MODERN LOVE: Elevate your summer game with @ankurj MODERN LOVE: Elevate your summer game with @ankurjofficial’s playful take on traditional prints splashed across contemporary silhouettes.
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    THE LEHENGA EDIT: Traditional, contemporary, trous THE LEHENGA EDIT: Traditional, contemporary, trousseau-ready or bridesmaid-friendly, we truly do have you covered with our versatile selection!
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    MODERN TWIST: @ridhimabhasinofficial is sure to ad MODERN TWIST: @ridhimabhasinofficial is sure to add a breath of fresh air to your festive wardrobe with her latest collection of timeless silhouettes.
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    DREAMING IN PRINT: @nushrrattbharuccha proves @pun DREAMING IN PRINT: @nushrrattbharuccha proves @punitbalanaofficial’s free-flowing silhouettes are a bridesmaid must-have. 
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    EXCLUSIVELY ON AASHNI + CO: @baisegaba’s cool pr EXCLUSIVELY ON AASHNI + CO: @baisegaba’s cool prints on pretty pastels are a must in your summer wardrobe! Shop these exclusively with Aashni + Co.
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    HEIRLOOM-WORTHY: @kasturikundal’s classic, tradi HEIRLOOM-WORTHY: @kasturikundal’s classic, traditional saris are the kind you will cherish and pass down for generations. 
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    LOVE FOR FLORALS: Wedding-season ready in @mishruo LOVE FOR FLORALS: Wedding-season ready in @mishruofficial’s maximalist floral lehengas from their beautiful ‘Eternal Summer’ collection. 
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    VENUS WONDER: @gauravguptaofficial spotted on the VENUS WONDER: @gauravguptaofficial spotted on the Cannes red carpet! The designer created a custom soft pink gown inspired by the birth of Venus for actor @aishwaryaraibachchan_arb. 
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    HANCRAFTED HEIRLOOMS: From bright to pastel hues, HANCRAFTED HEIRLOOMS: From bright to pastel hues, tradition meets modernity in @real_weaverstory’s latest ‘Rivayaat’ collection.
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    SAGE CHIC: @masoomminawala representing India at t SAGE CHIC: @masoomminawala representing India at the Cannes Film Festival in a beautiful sage green @amitaggarwalofficial number, showcasing the rich culture of Indian craftsmanship with a modern twist.
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    DREAMING IN PASTELS: @seemagujraldesign’s high g DREAMING IN PASTELS: @seemagujraldesign’s high glam lehengas are as picture perfect as they come.
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    PJ PARTY: Your downtime wardrobe just got more sty PJ PARTY: Your downtime wardrobe just got more stylish. Introducing @dandelion.india on Aashni + Co for the most comfy loungewear and pyjama sets. Get them on Aashni + Co. 
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    STARRY NIGHTS: If it’s drama you’re after, all STARRY NIGHTS: If it’s drama you’re after, all roads lead to @amitaggarwalofficial’s Supernova collection that is bursting with decidedly statement looks for a big fat wedding. 
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    “The sari is a story I will never stop telling. “The sari is a story I will never stop telling. No matter where we are in the world, it has its place,” said designer @sabyasachiofficial about his sari seen on @deepikapadukone at the Cannes Film Festival where she’s a jury member this year. The glamorous couture sari from the Aakash Tara collection celebrates heritage Indian crafts and techniques through a modern lens, making is the perfect choice to showcase our sartorial tradition on a global platform.
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