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Is ivory the new bridal red?

Alia Bhatt in Sabyasachi

The past few years have led to a Renaissance in Indian bridal wear. Gone are the days of the cookie-cutter bride who dressed based on a tried-and-tested template approved by her family. The last five years in particular have changed a lot. For instance, the sindoori bridal red, a go-to for brides across the country, isn’t the default choice for the majority anymore. Pastels entered the conversation in a big way recently, especially since Anushka Sharma made baby pink the colour for brides everywhere. The new favourite? White! The wedding season colour combination that seems to be having a moment this year is gold and ivory. The ethereal palette is all about classic charm and everlasting elegance, exemplifying a less is more state of mind.

Rhea Kapoor in Anamika Khanna for her wedding

The pristine colour is the expected choice at white weddings. In India, culturally, it falls into a taboo and must-have both. It just depends on which part of the country the bride is from. It is commonly preferred for brides from Gujarat and South India. But now, the choice has become more widespread, mainly for those who thrive on a more minimalistic, pared-down and sophisticated repertoire.

Ritika Mirchandani

Recent celebrity brides have done their bit to popularise the colour. Alia Bhatt, for example, wore a white and gold sari by Sabyasachi for her home wedding, with a matching veil and polki jewellery. Rhea Kapoor skipped on traditional reds for an ivory chanderi bridal sari by Anamika Khanna and by picking a veil crafted using thousands of little pearls, a vintage piece from Birdhichand Ghanshyamdas. The latest bride to say yes to this colour is designer Arpita Mehta, whose self-designed look included a gold mirror work lehenga with three cream dupattas for an angelic look.

Bride Arpita Mehta
Siddartha Tytler

White speckled with gold is perfect for the bride who is a purveyor of restrained glamour. It’s a study in maximum impact with minimum effort. Its maximalism lies in its ability to say more with less. To add a glow of pristine perfection to the bride’s aura without even trying. The Aashni + Co edit of ivory bridal must-haves includes lehengas, saris and shararas by the likes of Abhinav Mishra, Dolly J, Anushree Reddy, Ritika Mirchandani and Ridhima Bhasin and more. It’s a colour, after all, we predict only rising in popularity with the upcoming wedding season. This shift to perfect neutral minimalism has become even more magnified post-pandemic, with celebrations crafted around lightness and modern luxury. And we are here for it!

Abhinav Mishra

Shop our ivory favourites here.