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From SS24 Runway: Indian Designers Embracing Trends

As spring/summer 2024 fashion trends emerge, minimalistic and 90s-inspired aesthetics dominate New York, London, Milan, and Paris runways, with a touch of understated luxury stealing the spotlight. India is flourishing with the vibrant landscape in the fashion scene, and the SS24 trends have sparked a wave of innovation and creativity among designers.

Embracing the global shift towards minimalism and a resurgence of 90s-inspired aesthetics, Indian designers are infusing their collections with a unique blend of nostalgia and modernity.

Drawing inspiration from the sleek lines and understated elegance seen on the runways of New York, London, Milan, and Paris, Indian designers are incorporating relaxed silhouettes to bold prints and vibrant colours, the SS24 collections reflect a harmonious fusion of global trends and traditional Indian craftsmanship.


Amidst the bustling wedding season, nothing exudes elegance quite like a delicate ruffled cape adorning the ensemble. Renowned designer Masaba effortlessly crafts captivating on-trend looks inspired by 90s, featuring cascading layers and whimsical embellishments all in hot pink. Each piece epitomizes romance and femininity, ensuring an enchanting presence at any celebration.


Modern Flapper

Mandira Wirk’s collection draws inspiration from the modern flapper girl, infusing the timeless elegance of sarees with a contemporary twist. Embracing the free-spirited energy and glamour of the 1920s, these designs combine fluid silhouettes, intricate embellishments, and playful fringes, creating a captivating fusion of past and present on the runway.

Mandira Wirk

Mandira Wirk

Smell the Roses

Embracing the contemporary flair, here is a brunch-ready dress, a supreme yet delightful look. Picture, fresh floral captivating motifs with a breath of fresh air. Chandrima brings an Ivory floral applique story perfect for a brunch date with your girlfriends. The lacy embroidered collar brings back a nostalgic flair, revitalizing timeless trends with a modern twist.




Ready to Steal the Spotlight? Get set to dive into a vibrant colour palette for the times to shimmer! Barbie’s pink is making a dazzling comeback, perfect for party-ready looks exuding confidence. Mahima Mahajan’s shimmery scaled jacket is your spotlight stealer for that party. And for those twilight moments, Itrh’s olive gold hues adds the twinkle, offering versatility and sophistication.

Kajol in Itrh

Mahima Mahajan

White Noise

Not just white but look close! In a departure from minimalistic tradition, Mala and Kinnary’s ivory set breathes new life into the classic white. Meticulous drapes and pearl drop hemlines redefine expectations, while detailed embellishments add a touch of lux. The mono whites and detailed intricacies add a mystic flavor to the neutral palate, casting a spell.

Mala and Kinnary

The vibrant world of Indian fashion where designers are crafting a mesmerizing blend of nostalgia and contemporary flair for the spring/summer 2024 season. From the bustling streets of Mumbai to the metropolis landscapes of London, Aashni + Co. presents a curated selection of designers crafting exquisite styles tailored for your discerning wardrobe this season.