Is it red? Is it pink? No, it’s Viva Magenta — a vibrant and dynamic shade that has been named as the colour of 2023. Both powerful and celebratory, it has been described as ‘an unconventional shade for an unconventional time’ by The Pantone Color Institute, which chooses a colour each year as a reflection of the times and the current socio economic environment. This colour which is set to dominate runways, wardrobes, and decor trends this year, is already being endorsed by the likes of Kate Middleton, Priyanka Chopra, Ranveer Singh who were seen in this shade from head to toe at recent events.
While Viva Magenta is being recognised globally, its connection with Indian fashion seems timeless. An exuberant shade, it is essentially a deeper, new-age Rani Pink which is a colour synonymous with India’s rich culture — the perfect ode to the festive season. This jewel toned hue complements the Indian skin tone beautifully, making it an interesting alternative for brides and grooms who wish to add a whiff of freshness to their wedding wardrobes without drifting much from the traditional colour palette.
If you are planning to opt for this colour for the upcoming wedding season, a tone-on-tone embroidered lehenga embellished with a hint of thread work and cutdana will look ethereal for a sangeet. While a Viva Magenta lehenga with intricate beige and gold embroidery which accentuates this rich hue will look opulent for the wedding. If going monochrome is too adventurous for you, pick statement accessories in this colour to add some drama to your look. It can also be incorporated in other aspects of the wedding like the decor, floral arrangements, cakes and invitation cards.
From maximalists to minimalists, it is a colour that is versatile enough for everyone to play around with. And there’s no way that you can walk into a room wearing it and not have all eyes on you. Mission accomplished!