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Pink is the colour of the season

Masaba Gupta in House of Masaba

It’s playful, it’s powerful, it’s perky…. it’s pink! This is clearly the diktat for the season, closer home and across the globe. Pantone may have declared periwinkle as the colour of 2022, but it is hot pink that has been ruling the roost. No wonder Pantone’s 2023 colour viva magenta falls in the vicinity! Though a bold, bright, look-at-me pink is still going to be the colour to paint the town in.

Ranveer Singh in Valentino

From Valentino (their Pink PP collection by Pierpaolo Piccioli has become a favourite globally), Louis Vuitton (they launched a special rani pink hue for India) and the international barbie-core trend to collections of designers like Punit Balana, Ridhi Mehra and Masaba, it’s really the only colour to be seen in right now.

Punit Balana

Pink has always been part of the Indian design palette. Like the iconic fashion editor Diana Vreeland once said, ‘Pink is the navy blue of India’. And rightly so, considering the favour this hue wins for our festivities.  Pink is the true representation of the exuberance of our celebrations and weddings — it helps that it’s having a moment on Instagram too.

There’s Punit Balana with his marodi work kurta sets and shararas in the rich hues of pink. Ridhi Mehra’s signature ruffled saris marry the vibrancy of the colour with the drama of ruffles, Mishru‘s monochrome separates feature intricate tone on tone embroidery, and Devnaagri‘s exquisite silk lehengas make the happy hue pop with subtle sheen.

Manish Malhotra

Pink City by Sarika

Ridhi Mehra

The beauty of this trend lies in the fact that it isn’t restricted to gender, and has been donned by some the biggest celebrities in the world from Zendaya and Anne Hathaway to Aishwariya Rai Bachchan and Ranveer Singh. Designer Masaba Gupta recently gave an Indian spin to this trend with her ‘Ranicore’ chanderi mul sari.

So this season don’t think, just go with pink. Shop our edit here